The logo has changed accordingly: it has become in the form of dominoes. That same year, Monaghan officially renamed its small chain Domino’s Pizza, Inc. One day Jim Kennedy, his pizza delivery guy, came in with an order and offered to name the restaurant Domino’s. However, the former owner of the DomiNick shop did not allow him to use that name, and Tom decided to choose a different one. Moreover, Monaghan wanted everyone to have the same name and that they represent a common trademark. Therefore, eight months later, he traded his half with Tom for a Volkswagen Beetle, which delivered orders.īy 1965, there were already three pizzerias in the network, located in the same district. At first, the business partners wanted to manage the store, sharing their working hours equally jointly, but James was wary of leaving the postman position because he had a full-time job. To do this, they borrowed $ 900, 500 which they gave as a deposit. In December 1960, the two Monaghan brothers bought a small pizzeria in Ypsilanti, located near Eastern Michigan University, owned by Dominick DiVarti. Despite this, the official date of Domino’s foundation is considered to be 1960, when the Monaghan brothers bought a catering establishment and began to develop it. The company under this name was registered in 1965, and in 1967 its first restaurant was opened. The Dominos brand means Domino’s Pizza, a pizza chain where they also prepare sandwiches and hot dogs in addition to the main product. A year ago, however, same store sales were up 4.8 percent domestically.Īnn Arbor, Mich.-based Domino’s operates 387 restaurants and franchises another 4,514 units in the United States, and it franchises 5,023 locations in more than 70 international markets.Ĭontact Lisa Jennings at. International same-store sales rose 5.7 percent. rose 1.7 percent, reflecting gains of 1.9 percent at franchised locations and 0.3 percent at company-owned stores. For its June-ended second quarter, same-store sales in the U.S. stores despite positive same-store sales. “People are starting to realize where their local Domino’s Pizza is located,” he said.ĭomino’s, however, has struggled with negative order counts among U.S. Currently, about 30 percent of guests pick up from Domino’s stores, a number that has grown in recent months in part because the chain has been promoting a $7.99 deal for a large pizza with three toppings, available for pickup during the week, said Brandon. Some may also offer in-store dining space and big-screen TVs.īrandon said one goal of the design revamp is to improve the customer experience as a growing number of guests pick up their pizzas. Units may also have a case with grab-and-go offerings, such as salads, cookies and milk, or mini-dessert parfaits. Stores may also feature a chalkboard to allow guests to express creativity or give feedback. Guests may be able to order from a kiosk and track their orders electronically. “The best way to signal that there’s something new on the inside is to create something new on the outside,” said Weiner.ĭepending on square footage, the Pizza Theater stores may have a “comfortable lobby,” as well as an open view of the food preparation process, including a step platform for kids to watch their pizza being made. and some international locations will have elements of the new design and the new logo.Įxisting stores that undergo a major remodeling will be allowed to use the new signage. Nearly a dozen locations featuring the new look have opened, from Las Vegas to Gulfport, Miss., the company said. “The next step in this process is to build the store of the future, featuring new store signage and a simple, visually striking logo - because we believe Domino’s has become an iconic global brand that is instantly recognizable.” We began to interact with customers in innovative ways through technology, mobile devices and social media,” he said. “We began to expand our menu, develop a whole new recipe for our pizza and come up with new, breakthrough ways to talk about our brand with consumers. Russell Weiner, Domino’s chief marketing officer, said in a statement that 2008 was the year the company recognized a need to change. “This is not so much a sign of what’s to come, but what we’ve already done.” “More than 80 percent of our menu is new or revamped since 2008,” said Brandon.
Over the past several years, Domino’s reformulated its core pizza recipe and has been working to revitalize sales with an expanded menu that this year has included a line of Artisan Pizzas and side items like Parmesan Bread Bites and Stuffed Cheesy Bread, and sandwiches.
The move is part of an ongoing effort to re-invent the pizza delivery brand, said Chris Brandon, a spokesman for Domino’s. More restaurant industry marketing news.Domino's Perfect Combo deal targets Hispanic customers.Domino's reports 2Q increase in earnings, sales, store counts.
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